In 2022, Showtime underwent a brand refresh, updating colors, typography, design, motion behavior, brand attribution, messaging and marketing tools to create a unified brand experience across all platforms. This new identity retained much of the iconic DNA of Showtime, and remolded it into an adaptive, connected, living brand. One that was clear, consistent, and unmistakably Showtime.

As the production lead of the refresh, I worked closely with the brand team to develop composition rules that ensured consistency and accuracy across all environments, particularly large scale print. I was also responsible for building templates, general troubleshooting, and quality control.